Funny In Theory
Fun Is Good. That has been the St. Paul Saints Baseball Club's motto for 32 seasons. They are a minor league baseball team that has become known for their wacky, crazy, and sometimes outlandish promotions. From a nun giving massages during a game to ballpark-wide food and pillow fights, they are always trying to come up with that next big idea. Funny In Theory goes behind the scenes of the St. Paul Saints Entertainment Team with Entertainment Director, Joshua Will, and Vice President, Brand Marketing & Experience, Sierra Bailey. Together they will share stories about the entertainment side of the St. Paul Saints; they will talk about how different promotions came to be, strategies they use for coming up with ideas, behind the scenes details of games that fans haven't heard before, and, more often than not, they will get sidetracked and go off on a hilarious tangent. Because, like an on-field promo, no matter how much you plan for it to go one way, you never know which direction it may go. So join us every week for a good laugh and some insights into the world of the St. Paul Saints.
Funny In Theory
Zane Heinselman | EP 96
It's an Assistant General Manager showdown on this week's episode of Funny In Theory as Sierra Bailey and Zane Heinselman fight to the death to decide who gets to keep Zane's old office. Ok, maybe they don't actually fight to the death. But this is the first episode of Funny In Theory where Zane Heinselman is featured. Heinselman recently returned to the Saints after a short stint as the General Manager of Forward Madison FC in Madison, Wisconsin. Before his time in the USL, Heinselman was, and upon his return still is, an important member of the Saints front office staff. He was an intern in 2014 and from there as hired full time as the organization moved from Midway Stadium to CHS Field in 2015.
On this episode, we discuss Heinselman's years with the Saints, his time in Madison, family life, entrepreneurial ventures, the worst team statistically in the British Basketball League, and STDefense night!
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